Sales and Marketing

• Six Presentation Mistakes (Online and In-person) and How to Avoid Them
  

This is a classic webinar. Tim Wackel provides some great insight. Click here for the recorded Webinar.

• Buying Cultures
  

The "Why Killer Products Don't Sell" team are an excellent resource on understanding buyer culture. These principles apply to all innovative products and services from consumer goods through to industrial products.

• Inbound Marketing
  

Hubspot is a great resource for all things Inbound Marketing from twitter to email.

• Value Propositions
  

Sales guru Jill Konrath lots of valuable on her web site Selling to Big Companies. Jill is particularly good with her discussion of value propositions.

• White Papers
  

Stephanie Tilton from Ten Ton Marketing put together this ebook on white papers. Great discussion of personas and how to use them. There is a lot to the persona topic.

• New Marketing Seth Godin
  

Food & Beverage / Consumer Goods

• In-store sampling
  

The In-Store Marketing Institute (ISMI) recently released this report on the in store sampling effectiveness.

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